The Early Days of Elsa Schiaparelli

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Elsa Schiaparelli is NOT rolling over in her grave.  

When people think of Schiaparelli, they think fashion, artistic expression, and design.  Her brand is consumed for its quality, creativity, and cool factor.   Elsa built a fashion house that achieved longevity; her legacy has stood the test of time.

Unfortunately, the same can not be said for her friends, colleagues, and competitors.  

At best, their names stir up conversations around a lack of innovation, the inability to make customers happy, and a severe drop in quality control.  At worst, their houses have become synonymous with sweatshop scandals, alleged blackmail, and wildly inappropriate advertising.  

By all measures of success, Elsa won.

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