Helena Rubinstein - Saturday Strategy Sessions

Hi team,

Welcome to Saturday Strategy Sessions!  This is where:

1. I share key takeaways from a biography on my bookshelf

2. I suggest ways we can include those takeaways into our business strategies

3. You apply what resonates and ignore the rest

How do you build a million-dollar beauty brand?  Today we’re studying Helena Rubinstein, a woman who did it twice. In 1928, Helena sold the US division of her company to The Lehman brothers for 7.3 million.  After the US stock market crashed in 1929, she bought it back for about 1.5 - which gave her a 6 million dollar profit on the deal.  Helena rebuilt the US division, scaling it to a $100,000,000 valuation.  

She was a genius.

But how does a genius start a business? 

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