How Nobu Achieved Longevity (part five)

Hey team,

LaToya here! Welcome back to The Strategy Files, the newsletter where I study the most successful people in, art, music, fashion, and culture.  You apply it to your startup, agency, or side hustle. It’s a team effort!

If you like this, please forward it to someone you think would enjoy it.  If you don’t, please send it to someone you can’t stand.

Here’s what you’ve missed so far:

Part one

Part two

Part three

Part four

Today’s Lessons:

• Use creativity to shift perceptions

• Collaborate with creatives who live outside your area of expertise

• Don’t compete with the brand down the street.  Compete with the biggest brands in the world.

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