- The Strategy Files
- Posts
- Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades
Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades
Martha is the blueprint for longevity. File N°32.
LaToya Allen
February 23, 2025
Welcome to The Strategy Files—a newsletter about history's most ambitious people in fashion, beauty, and culture. I study the icons, you apply their strategies; you win.
Link to Martha’s book, Martha Rules
Martha Stewart is proof that you can start a business doing something you love and make it a huge success.
When Martha left the cut-throat world of Wall Street in 1976, she had no idea that her love for homemaking, cooking, and entertaining would turn into a global empire. In 1992, she released her first book, Entertaining. In 1991, she launched the magazine Martha Stewart Living, and a year later, she launched a TV show version of the magazine. By 1999, Martha Stewart Living Omnimedia went public, making her $1.2 BILLION in a single day. By 2001, Martha Stewart Living magazine was pulling in $296 million in revenue annually.
In 2004/2005, Martha spent 5 months in federal prison—but she bounced back. Since then, Martha has released her 100th book, a podcast, multiple TV shows, and a line of CBD fruit gummies.
I don’t think she’ll stop anytime soon; Martha just keeps building. And everything she makes, people seem to love.
Reply