The Strategy Files

The Strategy Files

Because history's greatest founders were once where you are. I reverse engineer how great founders built great businesses. You get the blueprint to build something that stands the test of time. In your inbox every other Saturday at 11 am EST.

Latest Posts

BTSBTS
Firing Myself!

Firing Myself!

its time

LaToya Allen
LaToya Allen
Founder FailuresFounder Failures
+1+1
Let's Learn from Berry Gordy's Early Failures

Let's Learn from Berry Gordy's Early Failures

In his autobiography, Motown Records founder Berry Gordy guides us through failures that led to his success.

LaToya Allen
LaToya Allen
Business Origin StoriesBusiness Origin Stories
+1+1
The Early Days of Elsa Schiaparelli

The Early Days of Elsa Schiaparelli

Schiaparelli is one of the most popular and respected fashion houses today. But Elsa's story started with a lot of failure.

LaToya Allen
LaToya Allen

Archive

BTSBTS
Firing Myself!

Firing Myself!

its time

LaToya Allen
LaToya Allen
Founder FailuresFounder Failures
+1+1
Let's Learn from Berry Gordy's Early Failures

Let's Learn from Berry Gordy's Early Failures

In his autobiography, Motown Records founder Berry Gordy guides us through failures that led to his success.

LaToya Allen
LaToya Allen
Business Origin StoriesBusiness Origin Stories
+1+1
The Early Days of Elsa Schiaparelli

The Early Days of Elsa Schiaparelli

Schiaparelli is one of the most popular and respected fashion houses today. But Elsa's story started with a lot of failure.

LaToya Allen
LaToya Allen
Business Origin StoriesBusiness Origin Stories
+1+1
How Janice Bryant Howroyd Started A Billion Dollar Company

How Janice Bryant Howroyd Started A Billion Dollar Company

How working at Billboard Magazine in the 1970s lead her to product-market fit.

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
How Basquiat Tested His Early Ideas

How Basquiat Tested His Early Ideas

File N°26

LaToya Allen
LaToya Allen
Business Origin StoriesBusiness Origin Stories
+1+1
How Sheila Johnson Co-Founded A Billion Dollar Company

How Sheila Johnson Co-Founded A Billion Dollar Company

File N°25

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
How Frida Kahlo Learned The Business of Selling Art

How Frida Kahlo Learned The Business of Selling Art

File N°24

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
Cleopatra and Julius Caesar: Political Power Couple (part three)

Cleopatra and Julius Caesar: Political Power Couple (part three)

File N°23

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
Cleopatra and Julius Caesar: Political Power Couple (part two)

Cleopatra and Julius Caesar: Political Power Couple (part two)

File N°22

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
Cleopatra and Julius Caesar: Political Power Couple (part one)

Cleopatra and Julius Caesar: Political Power Couple (part one)

File N°21

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
How Cristobal Balenciaga Became King of the Paris Fashion Scene (part two)

How Cristobal Balenciaga Became King of the Paris Fashion Scene (part two)

File N°20

LaToya Allen
LaToya Allen
Competitive AdvantageCompetitive Advantage
How Cristobal Balenciaga Became King of the Paris Fashion Scene (part one)

How Cristobal Balenciaga Became King of the Paris Fashion Scene (part one)

File N°19

LaToya Allen
LaToya Allen
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