The Strategy Files

The Strategy Files

A newsletter about history's most successful founders in fashion, beauty, and culture. I study the icons, you apply their strategies. You win.

Latest Posts

Since you guys HATED my last post, you get to pick the next one

Since you guys HATED my last post, you get to pick the next one

The readers have spoken

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+1+1
Blockbuster Did These Three Things Right In The Beginning. Soon After, They Became a Household Name.

Blockbuster Did These Three Things Right In The Beginning. Soon After, They Became a Household Name.

Be kind, please rewind. File N°33.

LaToya Allen
LaToya Allen
CultureCulture
+1+1
Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades

Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades

Martha is the blueprint for longevity. File N°32.

LaToya Allen
LaToya Allen

Archive

Since you guys HATED my last post, you get to pick the next one

Since you guys HATED my last post, you get to pick the next one

The readers have spoken

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+1+1
Blockbuster Did These Three Things Right In The Beginning. Soon After, They Became a Household Name.

Blockbuster Did These Three Things Right In The Beginning. Soon After, They Became a Household Name.

Be kind, please rewind. File N°33.

LaToya Allen
LaToya Allen
CultureCulture
+1+1
Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades

Let’s Discuss Martha Stewart's Ability To Make Literally Anything Profitable for Decades

Martha is the blueprint for longevity. File N°32.

LaToya Allen
LaToya Allen
BTSBTS
Firing Myself!

Firing Myself!

its time

LaToya Allen
LaToya Allen
Founder FailuresFounder Failures
+2+2
Let's Learn from Berry Gordy's Early Failures

Let's Learn from Berry Gordy's Early Failures

In his autobiography, Motown Records founder Berry Gordy guides us through failures that led to his success. File N°31.

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+2+2
The Early Days of Elsa Schiaparelli

The Early Days of Elsa Schiaparelli

Schiaparelli is one of the most popular and respected fashion houses today. But Elsa's story started with a lot of failure. File N°30.

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+2+2
How Janice Bryant Howroyd Started A Billion Dollar Company

How Janice Bryant Howroyd Started A Billion Dollar Company

How working at Billboard Magazine in the 1970s lead her to product-market fit. File N°29.

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+1+1
How Basquiat Tested His Early Ideas

How Basquiat Tested His Early Ideas

File N°26

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+2+2
How Sheila Johnson Co-Founded A Billion Dollar Company

How Sheila Johnson Co-Founded A Billion Dollar Company

File N°25

LaToya Allen
LaToya Allen
Brilliant BeginningsBrilliant Beginnings
+1+1
How Frida Kahlo Learned The Business of Selling Art

How Frida Kahlo Learned The Business of Selling Art

File N°24

LaToya Allen
LaToya Allen
AmbitionAmbition
+1+1
Cleopatra and Julius Caesar: Political Power Couple (part three)

Cleopatra and Julius Caesar: Political Power Couple (part three)

File N°23

LaToya Allen
LaToya Allen
AmbitionAmbition
+1+1
Cleopatra and Julius Caesar: Political Power Couple (part two)

Cleopatra and Julius Caesar: Political Power Couple (part two)

File N°22

LaToya Allen
LaToya Allen
FirstBack
12
Next Last